Did you know that bad web design can affect conversions and sales? An unattractive website is reserved for a redesigned website.
Regardless of the size of your company or your industry, it is important that you take a strategic approach when redesigning your website. You should know what is not working, what are the leading web design trends, and what goals you want to achieve.
Let's take a look at some of the techniques for creating a website redesign strategy and implementing it for maximum ROI.
How to Design a Good Looking Website?
When we talk about website design, there are so many different styles and directions your website can go - it can range from sleek to minimal, fun, and vibrant to sleek and modern.
While your final appearance will reflect your personal style, way of working, and brand identity, some basic rules still apply.
Excellent web design supports user experience and functionality and is easy to understand at first glance. Here we have summarized five simple website design tips to help you make your website effective and attractive.
Keep your home page minimal and clear
The landing page of your website should communicate your main message immediately. After all, that is a rare possibility when we read every word on a website. Instead, we quickly analyze the page and select keywords, phrases, and images. Given these well-known behaviors, it is better to address the emotions than to count the words.
The less your website visitors have to read, click or remember, the better they can process and rate your content. By designing to reduce attention span, users are more likely to do what you set out to do.
These simple designing tips will help you divide your content and create a presentable and inviting home page.
The website should be mobile-friendly
All your website visitors should be able to get the most out of your business website, regardless of the device they are on. When you design a website, most content management systems automatically create a mobile version of your website so you can keep up with an increasingly mobile world.
As you step into the user's shoes, check out the mobile version of your website and test every page, user action, and button. Your mobile website should be cleaner and clearer than your desktop version. Therefore, consider minimizing the page elements and certain elements like the menu. There are also some unique mobile functions that you can use to enhance the design of your mobile phone.
If your mobile site takes more than 3 seconds to load, then more than 40% of users are more likely to leave the page. So it's important to optimize your mobile website to load faster. If you are using a cheap web hosting, it might be time to upgrade. As a low-quality web host might make your website slow.
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Design taking into account the visual hierarchy
Hierarchy is an important design principle that enables you to display your content clearly and effectively. With the correct use of the hierarchy, you can draw the attention of your website visitors to specific elements of the page in order of priority, starting with the most important element.
Create easy-to-read website content
"Readability" measures the ease with which people recognize words, phrases, and sentences. If your website is readable, users can easily scan or search it. This way, entering information is easy.
Make sure your website is easy to navigate
Breaking the mold may be in your nature, but browsing websites is not the place to be nervous. After all, you want your users to find what they are looking for easily. Additionally, a website with strong navigation will help search engines index your content while significantly improving the user experience.
What Design Rules are Outdated?
Here are some outdated design rules that you should avoid at any cost.
BUTTONS AS PICTURES
In the not too distant past, some of us used images as buttons. This means that in Photoshop we would create a PNG button with a 3D effect to make it look elegant. Fortunately, CSS3 has since disabled the image-based button, which makes it incredibly easy to create pretty buttons without any crazy workarounds.
Iframes were used to split a page into multiple frames, each of which displayed a different URL. In the early times of the World Wide Web, most websites used them to some degree. Iframes allow you to pull web pages from websites external to your page.
If you are planning to monetize your website with Google Adsense, then you should strictly avoid iFrames as Google has banned iFrames for AdSense.
TEXT OFFSET / MARQUEE
You will remember this trend if you were on the Internet in the early 2000s. The scrolling rectangle is the scrolling of words from right to left on the page. The canopy was apparently heavily criticized in its heyday for being unnecessary and unsightly.
Sometimes the web beacons were a data collection tool for the webmaster. However, they weren't very accurate as they allowed you to refresh the page and inflate your stats. Most of the web beacons, however, were a great way to see the number of visitors to your page. And to see if your page had more visits than your friends.
Flash is a thing of the past with the glorious introduction of HTML5. At its peak, The Flash was the coolest and most exciting trend. Webmasters could create complete websites with animation, sound, and interactivity. As expected, Flash became a constant hassle due to the constant need to update plugins. Other problems with Flash are:
- Flash does not work on mobile devices
- Flash is bad for SEO
- Flash must be installed in the browser
- Terrible loading time
- Serious security breach