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How To Use Instagram To Drive Website Traffic

Instagram (IG) is one of the popular social media networks today, commonly used to promote products and services through appealing photos. Because of the picture-centric nature of this social media platform, many businesses use it to increase brand awareness, boost their marketing strategies, drive website traffic, and search engine optimization (SEO) rankings. 

But how can you use Instagram to drive your website traffic? Check the guide below to learn more about how this social media platform can bring more visitors to your website. 

1. Focus On A Specific Target Audience 

Get the brand and website exposure you need by getting the attention of your target website visitors through Instagram. Establishing a community or good follower base around your organic content is crucial. Sometimes, you need to think outside the box to get the engagement that your website needs.

Many companies out there can help you focus on getting the attention of a specific target audience. For instance, you can buy real female Instagram followers from any of these companies to drive traffic to your website that offers products (such as makeup, clothes, or shoes) or services (like cosmetic procedures or spa treatments) for women. 

2. Add Instagram Feeds On Your Website 

Adding your Instagram feeds that highlight your products and expertise on your website, helps drive your website traffic. This additional exposure allows you to provide something more and new to your target audience every time. So, how can you embed IG feeds on your website? There are different ways to do it, such as the following: 

2.1 Add Individual Posts 

Embed individual IG posts to your website. When you navigate underneath your IG post, you'll notice a […] button. Click this button, and you'll see a drop-down menu with options. Tap embed and copy the code, then paste it into your website blog post to automatically convert it into an embed. You can add parameters like adjusting the post's width or hiding the captions. 

2.2 Use An Instagram Feed Plugin 

You can add your IG feeds or profile to your website using a third-party plugin because Instagram doesn't provide a single box plugin. An IG feed plugin lets you enter your IG account ID and show a gallery of your latest photos, web page, and website sidebar.

Third-party plugins usually work for several social media platforms. Hence, these plugins are also called social media aggregators. You don't need to do several feeds in different formats and locations because you can centralize everything using a social media aggregator. 

2.3 Customize Plugin Code 

You can apply for an authentication or access token and write a plugin code if you have a background in programming. However, you'll need to update the code yourself when Instagram makes some changes, rendering your IG feed unavailable during this process. 

3. Update Your IG Bio-Link As Necessary 

You can optimize your bio link on Instagram to point to any of your website pages. Update your IG bio link to bring more visitors to your featured story, campaign pages, a new product line, or any page on your website.

The best thing about this tactic is you can add call-to-actions (CTAs) to your captions to explain the link's value. For instance, you can say 'Read the featured story at our bio link.' or 'Check our bio link to learn more about our latest collection.' to capture your target audience's attention and draw them to your website.

You can also use a tool that allows you to curate a web page that looks like your Instagram feed that displays your IG posts as clickable images. 

4. Be Creative With Your Instagram Stories 

Instagram Stories can help promote your web content to drive more visitors to your website. You can use this feature to tease users with your new web content and alert them to recent IG feeds that they've missed. Indeed, IG stories make web content linking a lot easy, wherein users swipe their device screen and are routed to your desired web page. 

5. Collaborate With Instagram Influencers 

Influencer marketing is a great way to popularize your website and your brand quickly. Find hashtags relevant to your niche or industry, and check whose IG posts obtain the most attention. Contact and collaborate with some of these influencers to help you promote your brand to their followers and boost your website traffic.  


Aside from driving website traffic, Instagram can help provide better audience insights and make your brand look more legitimate to increase your sales. Grow your website visitors by being creative with your IG stories, collaborating with influencers, optimizing your bio link, and focusing on your specific target audience. You can engage with more potential customers, attain your marketing goals, and bring more profitable rewards to your business.