Instagram is a fast-growing platform and a must-have for every influencer or brand. This is because users tend to engage with posts and feeds on Instagram more than on other media. With 800 million users from all over the world, you have no other option than to improve your authority on Instagram to grow your brand. This article guides you on things you can do to optimize your Instagram profile and increase your authority and the influence of your brand. 

Instagram (IG) is one of the popular social media networks today, commonly used to promote products and services through appealing photos. Because of the picture-centric nature of this social media platform, many businesses use it to increase brand awareness, boost their marketing strategies, drive website traffic, and search engine optimization (SEO) rankings.