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The Most Reliable Ways to Monetize Your Blog
Affiliate marketing is an advertising model wherein a company compensates third-party publishers (in this instance, your blog) for generating traffic and leads to the company's products and services. This is especially ideal for new blogs that create content in a specific niche.
For example, if you run a home gym blog, you'd have much greater chances of successfully selling gym equipment and bodybuilding supplements since your content already caters to people who are interested in fitness. What makes this ideal for new blogs is also the fact that information on affiliate marketing is plentiful online.
Pay-per-click ads are a great way to earn money ONLY if your blog gets about 100,000 visitors per day. Those with new blogs are going to be far better off by using display ads instead of PPC ads because they can easily negotiate the terms with advertisers for an amount higher than what you would have earned from standard PPC ads.
Email marketing is more than just a means to establish and nurture a strong bond with your readers, it is also an effective way to generate profit by marketing your own products and services as well as those from your affiliates. Bloggers can earn about one dollar per subscriber, per month.
Before you can begin to generate income through your email list, you first need to build your email list through relevant content, blog updates, leads magnets, and by using email marketing platforms.
Sponsorships are a great way to generate money from your blog, but only when you've managed to generate a significant amount of traffic and you've established a good relationship with your readership. Take note that whenever you create a sponsored post, you have to label them as such. The reason behind this is that the FTC and Google both penalize blogs and the sites the blog links to for passing off sponsored links as organic.
Finally, if you have your own products and services, you can also use your blog to promote them. There are many things you can sell on your blog. Some of these are:
- Coaching Services
- Digital products
All these things can help you earn money as long as your products help fill a need and you've been able to establish a good reputation.
The best thing about all these monetization methods is that they can all be deployed simultaneously to further increase the income generated by your blog. If you do not yet have the means to deploy them all, you can simply work your way up from one method to another until you have the means to implement them all so that they synergize with each other.